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Quality policy

Working at PIC involves great amount of energy, assertiveness, ease & simplicity. We believe that our customers need the most technologically sound products which can be operated without any complexities. "Making sense of simplicity is the essence of our brand."

Quality Policy


"Philips is to become a Lifestyle and Healthcare Company, our purpose being to improve the quality of life. No more, no less. What is quality of life? For Philips, it means this: using technology to advance convenience, pleasure, safety and health, both at work and at home. Philips wants to distinguish itself from other companies by demonstrating that it understands better than others how people want to use technology. They just want to use it as a natural part of their lives." This is the clear message from our President, Gerard Johannes Kleisterlee.

We have evolved our Business Policy and Approach to achieve the Philips Goal and our Vision and Mission.


Pursue excellence through teamwork:
• Use PBE Model (EFQM) for building excellence

Encourage creativity and provide opportunities for employee's development:
• Encourage filing of ID's
• Deploy MD Planning for top and high potential employees
• Individual development plan for all employees
• Introduce formal Knowledge Management initiatives
• Introduce formal Knowledge Management initiatives
• Compensation and rewards are structured to promote innovation, creativity and teamwork


Be pro-active in meeting our Customer's wants and needs:
• Use the "Customer Hierarchy of Needs Model" for measuring and improving pro-active behavior
• Establish and deploy process for regular collection, analysis and action on feedback from customer


Continually improve and innovate all our practices:
• Sustain SEI CMM Levels (CMM Level 5)
• Sustain ISO 9001: 2000 certification
• Progress based on Process Survey Tools (Maturity Models) in HR, Finance, Purchase and IT
• Establish upward trend in product quality by Product Divisions


We shall be a responsible and ethical corporate citizen:
 • Ensure compliance to all legal requirements in our operations
 • Promote activities that benefit our Environment